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Recruitment Intervention Strategies

Twitter and Recruiting [2.2.2.g.3]

Twitter is a service for friends, family, and coworkers that allows them to communicate and stay connected through the exchange of quick, frequent messages. It is a relatively new form of online communication. People write short updates, often called "Tweets," of 140 characters or less. The messages are posted and sent to the person’s followers. All you need to use Twitter is an Internet connection or a mobile phone. (Sign up for Twitter.)
Following someone on Twitter simply means receiving their Twitter updates. When you follow someone, every time they post a new message, it will appear on your Twitter home page. New messages are added to your home page as people post them, so you receive the updates in real time. When you log in, you can see the latest updates. Twitter offers other ways to follow people also; you can get updates from certain people on your phone.
There are many Twitter accounts devoted to helping people find jobs. One of them is @JobAngels, where people write in their experience and send a link to their LinkedIn profile. Job Angels promotes them to their followers. Other accounts take job openings and tweet it to their followers, such as @craigslistjobs and @thejobsguy. There are also local versions of such accounts (e.g., @losangelesEdjob and @JobChicago). provides specific advice on writing Twitter job postings, as well as techniques for maximizing Twitter as a recruiting tool.

Other Twitter resources include:

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